- People, not machines or numbers.
- Curious by nature.
- Specialists in helping you to find the best up-to-the-minute products for your skin and your hair, whoever you are and wherever you may be.
- Fanatics of offering you more for less.
- BEING ready for new things.
- Living by watching the rest of the world.
- Genuine people.
- Rebelling against what we don’t like.
- Good design.
- Looking after our enviroment.
WE BELIVE IN
- Being ready for everything.
- Always putting people first.
- Respecting animals and our enviroment.
- Making research available to all.
- Travel in itself rather than the destination.
WE WILL ALWAYS BE
- Your day-to-day companion.
- Anxious to improve.
- Happy with what we do.
- Loyal to our principles.
WE DON’T LIKE
- Disappointing experiences.
- Exclusivity when it means exclusion.
- Days with no excitement.
WE WILL NEVER
- Launch a product that doesn’t follow this manifesto.
- Offer you something we don’t belive in.
- Collaborate with unfair companies or entities.
- Make financial gain more important than people’s lives.
- Everybody will have the right to what is best for their lives.
- There will be no place for those who don’t take care of nature.
- We will keep in touch with the things we like and are appasionate about.
- This manifesto will continue to be valid and have a living presence.
- We will continue to improve as we think about people and their needs.
- We will better people, and will feel ourselves to be so.